You can’t afford to wait until after artwork is produced to start considering how to maximise response and minimise costs. The Production Hub are experts in production led artwork creation and amends to reduce cost and dynamic artwork services to improve response.

What Makes Our Artwork Services Intelligent?

Cutting Costs

There are a surprising number of ways to reduce the cost of a print project at artwork stage. Adjusting creative to fit on an industry standard sheet size maximises production efficiency and lowers costs. Consolidating stocks used and even the way direct mail packs are sealed can have a significant impact on the total cost of a project.

Improving Response Rates

Each recipient of a direct mail campaign has their own purchase / donation history and preferences. Our dynamic artwork service enables each record to not only be personalised with the recipient’s details, but intelligent rule-based logic applied to vary content. Images, sections of copy and calls to action can all be varied for each record to resonate with the individual and maximise response rates.