Duplicate records are pure waste, and not only are you paying for an item to be produced and mailed twice (or more) you risk alienating your customer or prospect. Our data service can identify and remove duplicates based on a variety of household and name criteria across multiple source files.
From innocently adding (do not mail) to a record in your CRM to a disgruntled staff member adding profanities to a rude customer, these records can easily find their way to the mailbox. In the age of social media there is an ever higher probability these faux pas are noticed and shared. We screen your data against a library of over 2000 suspect words and profanities to minimise this risk.
Partial addresses, missing rows, incorrect postcodes at best incur penalty fees, at worst prevent the item being mailed. Our in-house PAF enhancement (postcode address file) enables us to highlight and correct addresses to Royal Mail criteria to maximise deliverability and reduce waste.
It is an unfortunate truth that around 500,000 people die in the UK each year. Continuing to send mail to the dead can cause significant offense to those left behind. Our data team have access to all the major deceased suppression file providers such as Mortascreen and National Deceased Register to highlight and remove deceased recipients, avoiding such offense.
1.5 million households move each year in the UK, this can be the largest contributor to data decay. When you consider the costs incurred to acquire your database of customers and prospects, it is almost always a worthwhile investment to track their changes of address to continue communicating with them. We offer extensive home mover tracking from Royal Mail’s NCOA (National Change of Address) to files provided by data experts such as Experian and Equifax.
Postage can often be the largest cost component of a direct mail campaign. Our software ensures you achieve the maximum discounts by sorting the data correctly for the most efficient postal solution for you. We can apply barcodes and work to the Mailmark standard from Royal Mail which is currently the most cost effective mailing method.
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