Media Buying / Planning
Intelligent data driven media such as Direct Mail is core to our service offering. A well-executed Direct Mail campaign will make your audience feel valued & engaged, take action and create a positive effect across other media channels.
Why use direct mail?
New research indicates that each year 3.7 billion addressed mailings are being opened and read by UK households. On average a piece of direct mail is kept in a recipients home for 17 days and 86% of people say they have connected with a business as a result of receiving mail.
Creative Services
The Production Hub are experts in production led artwork creation and amends to reduce cost and dynamic artwork services to improve response. We provide big agency services, with small agency costs.
Twinned with our print management concierge service we have created a simple three-step process for delivering amazing artwork:
Step 1
The BriefStep 1: The Brief
We understand that artwork can become an expensive element of a campaign, that’s why we offer an artwork service that doesn’t break the budget, ensures brand integrity and maximises production efficiency.
Our first process is to receive and understand the brief. This often drives Q&As in order to gain a more in-depth understanding of requirements. It also enables us to fulfil the brief to its optimum potential.
Step 2
ProductionStep 2: Production
Creating new artwork or simply making changes to existing copy or previous creative – sizing, colour correction, copy updates or image alterations – will be managed by our in-house designers.
Step 3
ApprovalStep 3: Approval
We’ll send you proofs for approval, address any amends required swiftly and when finally approved, run hi-res artwork for the production of any campaign or product.
Print Management
Using our best-in-class supplier roster we source multiple quotes for each & every project, ensuring we use the right production equipment, for the right job, to create the best efficiencies. We make recommendations to drive cost savings which in turn improves the performance of the project and we do all of this, whilst considering the environmental impact of print and DM.
Consultancy
With our team of experts from strategists, media planners, digital experts, creatives, to data analysts & programmers, VAT specialists and project managers, we’ve worked in the fundraising and marketing sectors for many years, helping organisations engage more people and raise more money to help develop the world.
Environmental – World Land Trust
We’ve forged an alliance with the World Land Trust so we can advise our clients on the best sustainable practices and help to facilitate carbon offsetting.
Direct mail is an extremely effective marketing medium and our vision is to help dispel common environmental misconceptions by providing our clients with information about how mail can become more sustainable. Due to the variability of the mail packs we produce we will offer carbon neutral consultation on a campaign by campaign basis to ensure the most efficient solution.
Our partnership with The World Land Trust means our clients will be able to offset the environmental cost of producing and posting their direct mail and use the Carbon Co insignia showcasing their commitment to sustainable marketing.
World Land Trust was established in 1989 and runs several initiatives including a Carbon Balanced programme which enables individuals and organisations to offset their residual greenhouse gas emissions through the protection and restoration of carbon-rich wildlife habitats in the tropics.
By opting in to this programme, you not only take measures to reduce your carbon footprint, but also help protect land and plant trees. At the time of our alliance the World Land Trust had protected 2,351,275 acres of land and on top of that had planted 2,357,675 trees.
Postage Services
Before we even print or fulfil an envelope, we use the latest mail sortation software to analyse, segment and organise your data ensuring the lowest postage rate possible is achieved. Postage is regularly the largest cost component of a direct mail campaign. Our data bureau software ensures we achieve maximum discounts by sorting the data accurately for the most efficient postal solution. We work with all major Down Stream Access providers where the mail is sorted in-house and barcodes are applied in order to obtain the very best postal product (normally Mailmark) via either a profiled DSA or Royal Mail.
We have helped multiple charities open agency agreements over the past 7 years and helped many more reduce their postal costs by reviewing their rate card. If you are looking to unlock postal cost savings and would like to learn how you can reduce your environmental footprint of sending your next direct mail campaign, then get in touch.
Promotion
Promotional products can accelerate a campaign’s success, however sourcing merchandise of good quality, and value can be a tricky business.
The Production Hub is proud to have formed long-standing relationships with low-cost, high-quality providers of all types of merchandising products. We are happy to provide clients with samples for any merchandising product they require. Our experience in sourcing bespoke, ethical products includes, but is not limited to:
- Pens
- Lanyards
- Badges & Medals
- Collection Boxes
- Trolley Coin Keyrings
- Charity Wristbands
- Mugs & Water bottles
- Banners
- T-shirts
- Badges & Medals
- Magnets
- Coasters
There is no limit to our sourcing capability. To get a quick promotion quote, drop us a note!
