A new report from JICMAIL, Mail: The Super Touchpoint, reveals fresh insights into how mail continues to drive consumer engagement and brand impact in an increasingly fragmented media landscape.
Launched at JICMAIL’s Annual Conference at PwC, the report brings together perspectives from industry experts to explore mail’s role in multi-channel planning.
Why Mail is a Super Touchpoint
JICMAIL’s research confirms mail’s effectiveness across the customer journey:
- Capturing Attention – Consumers engage with mail for the equivalent of 10,000 years annually. Purchase prompts from mail have surged by 35% in the last full calendar year.
- Driving ROI – Direct mail in retail saw a 32% increase in ROI, reaching £7.80 per £1 spent.
- Converting Abandoned Carts – Programmatic mail can recover up to £304k for advertisers targeting abandoned shoppers.
- Sparking Conversations – Mail is privacy-centric and trusted, with 17.5% of mail prompting brand conversations in 2024—up from 15.8% two years ago.
JICMAIL’s Super Touchpoint concept underscores mail’s ability to deliver disproportionate impact through its unique sensory experience, emotional connection, and high measurability. With the launch of JICMAIL+, advertisers can now track reach, frequency, lifespan, and commercial impact at a campaign level.
Download the full report here: https://www.jicmail.org.uk/news/news-mail-stakes-its-claim-as-a-super-touchpoint-channel-with-the-release-of-new-jicmail-paper/
For further information about how we can make your next DM campaign a super touchpoint get in touch!
