At Production Hub, we’re delighted to see the launch of PrintGreen – a game-changing initiative uniting the UK print industry around a clear, fact-based message on sustainability.
Developed by a powerhouse group of organisations including MarketReach, Two Sides, BPIF and DMA, PrintGreen sets out to challenge outdated misconceptions and highlight the real – and often overlooked – environmental benefits of print.
At the heart of PrintGreen is a free carbon calculator, created in partnership with CarbonQuota, that empowers brands and agencies to accurately measure the carbon impact of their direct mail and print campaigns. It’s a major step forward in giving marketers the confidence and transparency they need to make responsible, effective choices.
As proud partners of the World Land Trust, this initiative strikes a real chord with us. Through our alliance, we offer carbon-neutral consultations tailored to each direct mail campaign – helping clients identify the most efficient solutions and offset unavoidable emissions using the Carbon Co insignia.
World Land Trust’s work in protecting over 2.3 million acres of land and planting more than 2.3 million trees is a powerful reminder of what sustainable marketing can achieve.
PrintGreen proves what we’ve long believed – that print can be both impactful and environmentally responsible. It’s a brilliant step towards a greener future for our industry, and we’re here to help our clients lead the way.
Let’s make every mailer matter – sustainably! Get in touch to find out more!
