So we are back at “Production Hub HQ” and busy reflecting on the highlight of the fundraising calendar – the IoF Fundraising Convention 2019!
Historically the Production Hub have been seen at the National Fundraising “Awards” ceremony but this year we decided to support the Convention and exhibit. With so many charity clients in the sector it was a “hub” of activity where we thoroughly enjoyed seeing existing clients and introducing our services to new ones!
We also thoroughly enjoyed supporting many seminars where we heard from some amazing speakers and inspirational fundraisers. One of the key messages we took away from the convention was the art of storytelling. We all have young children and love reading whimsical stories at bedtime – as adults, we are not so different. A good story can make or break a fundraising campaign. It was pointed out at the Convention how important it is to put beneficiaries at the heart of storytelling, be it in a direct mail campaign, door drop or any other communication channel.
This impact of storytelling was also felt at the Seminar led by Wateraid which gave an update on their latest #untapped multi-channel campaign which won the accolade “Best Individual Giving Campaign” at the IoF Awards ceremony which incidentally, was the award sponsored by The Production Hub. Wateraid generated £8.9 million with this campaign so a huge congratulations to them!
Wrapping up our Convention and Award ceremony for 2019….
The IoF Fundraising Convention is always a highlight of our year, we hope you enjoyed it as much as we did and if you didn’t get chance to enter our competition for a FREE IoF Convention Pass for 2020, watch this space! We will be launching an online campaign next week so be sure to sign up!
“The Production Hub has sponsored the “Best Individual Giving Campaign Award” at the IoF Award ceremony for many years and we truly believe it is important to recognize the sectors fundraising achievements! As a charity specialist and preferred print partner to over 26 charities, we look forward to what 2019 / 20 has in store!”
Nick Hames – Managing Director, The Production Hub
